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Your newsroom got smaller. The work didn't.

I help news and digital publishers use AI to recover revenue and do more with fewer people. I've spent 20+ years running product, growth and newsrooms at Mediavine, Microsoft, Digital First Media and Grist.

See the two audits →Book a 20-minute call

Two problems I fix

Traffic you're losing to AI search

Fewer than a third of Google searches now end in a click to a website. I map which of your pages can recover their traffic, which can't, and what to do in the next 90 days.

Work your team no longer has time for

I find the repetitive work in your newsroom and business side that AI can take over, and leave one automation running before I'm done.

Why me

More about me →

Where I've done the work

Mediavine, Microsoft, Digital First Media, Sports Illustrated, Formedics, Revet, YES! Media, Trusted Sources, Grist, Clever Fork, Endless Knot

Try it

[PLACEHOLDER: live tool] AmpTagger demo or a new "AI Overview exposure check," your call.Check my site